our story

Hello baby!
love, eddi is re-imagining the baby gifting business. As new moms, we know how much parents appreciate receiving thoughtful gifts they really want. Our modern gift boxes include a collection of our favourite, premium items from coveted brands, consciously packaged in a reusable bag. 

Each week we add new, handpicked items to curate the latest must-haves, keeping our boxes fresh and on-trend. New parents deserve to be celebrated too-that's why our boxes include a gift for Mom or Dad. 

Gifting doesn't stop at the baby stage! We recently launched seasonal and toddler boxes to celebrate your kids' milestones.

Thank you again, and we look forward to continuing our bab-e-commerce journey together!