our story

Hello baby!

love, eddi is re-imagining the baby gifting business. As new moms, we know how much parents appreciate receiving thoughtful gifts they really want. Our modern gift boxes include a collection of our favourite, premium items from coveted brands, consciously packaged in a reusable bag. 

Each week we add new, handpicked items to curate the latest must-haves, keeping our boxes fresh and on-trend. New parents deserve to be celebrated too-that's why many of our boxes include a gift for Mom or Dad. 

Gifting doesn't stop at the baby stage! We recently launched seasonal and toddler boxes to celebrate your kids' milestones.

We look forward to our bab-e-commerce journey together!